Our values of customer understanding, accountability, respect and enterprise inform everything we do at Friends Life.
The life and pensions industry is complex. It requires long-term commitments from consumers, who often depend on expert advice before making important financial decisions.
Our values are therefore essential to winning customers’ trust – and to improving consumer confidence in financial services more generally. Without that confidence, people find it that much harder to plan for a brighter future. Friends Life wants to give people the freedom to flourish, secure in the knowledge that by using our products they are better placed to look forward with optimism and can trust us to deliver on our promises.