Materiality review

Towards the end of 2010 we undertook a further materiality analysis to identify and evaluate the key economic, social and environmental issues we face. These key issues include important challenges to our business, matters of greatest concern to our stakeholders and areas where we can have most influence.

The analysis consisted of three broad stages: identifying issues from a range of stakeholders and other sources; ranking them in order of significance; and then using them to inform our strategic direction.

The outcome is a visual representation of key issues showing their relevance to our stakeholders and their importance to the commercial success of Friends Life.