Why we sponsor the tournament

Friends Life is the proud sponsor of the Friends Life t20, the England & Wales Cricket Board's (ECB) domestic Twenty20 cricket competition.

We are a supporter of Chance to Shine, an ECB initiative developing cricket at the grass roots level by bringing competitive cricket into schools, and in 2011 we became a lead sponsor of the Professional Cricketers Association (PCA) who act to safeguard the rights of present, past and future first class cricketers, and the lead sponsor of the PCA Benevolent Fund, a registered charity which is part of the PCA's commitment to helping current and former players and their dependants in times of hardship or to readjust to the world beyond the game.

Cricket is based on integrity, fairness and a winning mentality; we are proud to be associated with a sport that reflects these values and can reach our customers and business partners through their passions and interests. This season promises to deliver a fantastic season of cricket!

Please visit www.friendslife.com for more information.